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Reebok is donating $75K to the It Gets Better Project, the global LGBTQ outreach program aimed at empowering and connecting LGBTQ youth around the world. The Club C 85 Pride shoes retail for $75. Reebok’s 2020 Pride collection offers 20 products aimed at Pride consumers. Read more about Puma’s collection and its campaign by clicking here. Earlier this year, PUMA announced a $1 million partnership with The Trevor Project to foster inclusive environments for young LGBT athletes.Īll items can be purchased on. Items in the collection range from $20 - $45 with 20 perfect of the proceeds donated to The Cara Delevingne Foundation, a project of the Giving Back Fund, in support of LGBT organizations such as GLAAD, The Trevor Project and Mind Out. To help spread the message, PUMA is teaming up with longtime ambassador and LGBT activist Cara Delevingne. The 13-piece pack includes colorful graphic tees and hoodies, flip-flops and more - most of which are also decorated with the brand’ signature bobcat logo. This month, PUMA launched its “From PUMA With Love” pack to commemorate Pride Month. PUMA is pledging to donate a portion of its proceeds to LGBT charities, which will deliver positive change to our community far beyond June. But the global sports company is taking its support beyond slogans and hashtags. Pride Chuck Taylor All Star ConverseĪs Alex Reimer reports, Puma is celebrating Pride Month with a colorful collection of rainbow-themed wear, from tank tops to fanny packs. The 2020 BeTrue collection launches June 5th in China, and June 19th globally on, SNKRS and stores worldwide.įind out more about Nike and Converse Pride gear by clicking here for Nike and click here for the Converse collection, like the Pride Chuck Taylor All Star, below ($65).
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NikeĮverything in the collection is gender neutral, according to Nike. The Nike ACG Air Deschutz will retail for $90 next month. The Nike ACG Air Deschutz is also part of the BeTrue Collection. Nike’s release to the media explains what each color represents: Photo by Bastiaan Slabbers/NurPhoto via Getty Images NikeĪ miniature version of the Philly Pride flag is worn by an attendee of the Pride In The Park kick-off party, hosted by Mayor’s Office of LGBTQ Affairs, in Center City Philadelphia on June 6, 2019. As an example, the AF1 carries a ten-color heel mark, which Nike says is “inclusive of a spectrum of voices.” Nike’s Air Force 1 BeTrue 2020 sneaker’s heel was inspired by Philadelphia’s “More Colors, More Pride” 10-color Pride flag. These running shoes feature translucent and iridescent finishes, offering a new look that incorporates the rainbow seen in the “More Colors, More Pride” flag, which debuted in Philadelphia in 2017. Nike says the AM 2090 is designed as a colorful “celebration of unity in times of uncertainty.” And its iconic AF1 is a “reflection of performance art, blending traditional details with the shoe’s silhouette in homage to underground ballroom culture, an expression of team sport.” Nike’s Air Force 1 BeTrue, the first AF1 in the BeTrue Collection, will retail for $120, next month. Nike says its BeTrue 2020 collection is all about “the Power of the Team,” with its Air Force 1 ($120) and the Air Max 2090 ($150) serving as anchors, past and present. Nike’s Air Max 2090, with its asymmetrical detailing, is designed to remind consumers of Pride Marches. “They include the LGBT Center of Los Angeles, Portland Frontrunners, GLBT Historical Society Museum, Campus Pride and You Can Play.” The GenderCool Project and Gilbert Baker Foundation are also recipients of Nike grants. “The organizations range from local to national with a focus on advocacy in sports, creating safe spaces and elevating the history of the community,” Nike said. The brand known for its distinctive “swoosh” logo said it’s supporting “more than 20 organizations advancing the LGBTQIA+ community with grants administered by the Charities Aid Foundation of America,” according to a news release. But at least Nike is giving back for every dollar consumers spend on its rainbow gear.
Reebok, Adidas and other brands also want your green and your plastic. Nike today pulled the rainbow wraps off its 2020 BeTrue collection of Pride gear, as well as Pride-themed Chucks and other footwear by Converse, and Outsports readers are getting a sneak peek weeks before the merchandise goes on sale.Īnd Nike isn’t alone.